The acclaimed BPM exhibition, to be held at Birmingham’s NEC between the 12th-14thSeptember kicks off a massive campaign of promotional events and activities to showcase themuch talked aboutYamaha reface mini-mobile synths throughout Autumn.
Launched at London’s Abbey Road Studios in July reface has already captured the imagination of synth fans and producers,from professionals to inspired amateurs and looks set to inspire a new generation of music makers. BPM provides the first opportunity for the public to get hands-on with reface which has been enjoying rave reviews in the press.
reface goes centre stage at the BPM event with a dedicated reface stage previously exclusive to international trade events – this will be packed with demo’s throughoutthe 3 day showevery 30 minutes.
Some of the most exciting and emerging reface exponents will be performing and showing visitors how to get the most from reface, these includeWicked City’sErb n Dub, Damien Soul and Steve Barton,along withClare Coggan, Aureline and Dom Sigalas – an inspired pairing of singer- songwriters, producers and keyboard players.
Yamaha also promise an extensive exhibition and hands-on area where visitors can get up close to the 4-strong range of keyboards, inspired by Yamaha’s most famous and influential vintage kit: the DX7 synthesizer, CP70/80 stage piano, YC combo organ and CS-Series synthesizers.
Combined, these pioneering instruments changed the role of keyboards in modern music and shaped many hits of the 70s and 80s, inspiring a generation of hit-makers including ABBA, Tears for Fears, The Style Council, Peter Gabriel, Hall and Oates, Madonna, Talking Heads and Genesis – producing hundreds of memorable signature sounds which can be heard on countless Top Ten hits, but were inaccessible to many at the time due to cost. reface takes the spirit of these classic products and offers something new and exciting for the way we live and work today.
At the BPM show the reface collection will be complemented by a wide range of Yamaha’s most popular audio gear and digital mixing technology.
Chris Irvine from Yamahasaid ” Yamaha’s legendary vintage hit-making instruments that fuelled a generationhave inspired the new‘reface’ range – power and portability combine in the mobile mini-keyboards characterized by exceptional sound quality – andaffordability, wesee reface not as a replacement for the classic products, but as a new line which takes the spirit of our legacy in orderto inspire a new generation of modern music makers, we can wait for BPM!.”
Find out all about reface at . . . . .