Casio Music UK Launches its Wellness Hub

Casio Music UK has launched its brand new ‘Wellness Hub’ – a dedicated webpage providing information, resources and tips on how music can positively impact health and wellbeing.

Casio is striving to put wellbeing and health at the forefront of its business and kick-start its wider initiative in showcasing how personal wellbeing can be helped through the power of music. The launch of the Wellness Hub is part of Casio’s long-term ambition to enhance the wider conversation linking music and its impact on personal health and wellbeing for all ages.

Upon entering the hub, readers will find key information highlighting the benefits of music, and specifically around learning to play an instrument, to support personal wellness, wellbeing, mental and general health. Through research and the creation of fun animated videos, the benefits are split into three categories — smarter, happier and healthier. ‘Smarter’ benefits include childhood perks of learning to play an instrument and how this leads to improved reading, comprehension and spelling – along with better hearing ability, concentration, coordination, memory capacity and stronger friendships. ‘Happier’ benefits of playing an instrument include helping to alleviate stress and reduce anxiety, as well as coping with depression, reduced heart and breathing rate and improved sleep. ‘Healthier’ benefits encompass stimulating natural antibodies and reducing cortisol, amongst other essential advantages. The list of positive outcomes that are a result of learning to play an instrument is vast and is all thoroughly outlined on the page – which is all supported by studies and research referenced on the webpage.

The launch of the Wellness Hub complements a research project launched by Casio called ‘Light Up My Life’. This study explores the link between music and dementia and saw 50 lighting key keyboards sent to care homes nationwide via care provider MHA in partnership with Music for Dementia. This was to instigate and develop a thorough understanding of how music can positively impact people living with dementia. Findings from this project are set to be revealed soon via the Wellness Hub.

Neil Evans, Head of Casio EMI, commented: “Along with the launch of our Wellness Hub and the progress we are seeing with our recent ‘Light Up My Life’ study, we are confident that we are making well-needed strides to drive the conversation linking the positive impacts of music participation and overall wellbeing. Our long-term wellness initiative will be ongoing with the hub continually developed with further research, information, tools, resources and much more. We are truly excited to take on our journey of better understanding and developing existing research on how learning to play an instrument can improve everyday life for a wide range of people and age groups.”