Acoustic Guitar Dealer Specific Models - Good Idea or not?

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Acoustic Guitar Dealer Specific Models - Good Idea or not?

Unread post by Saul » Tue Jul 03, 2018 5:29 pm

Came across an interesting situation recently when researching some particular guitar models from a single guitar maker. I found a couple of models which I could not trace on the web. So no reviews, no listings anywhere except for one dealer and there was no info on the makers site about these guitars either.

I queried this and was told that the two guitars I was looking at were made specifically for that dealer and were not sold to any other dealers.

I then came across a range of models, again from the same maker and exclusively sold to another well known dealer. Although they were almost identical to the ones on the makers website they all had different names and slightly different spec.

I have not come across this situation with any other brand and I can't even see how it makes good business sense.

When any of us are looking for a new guitar I think...certainly in my own case, I want to find out as much as possible about it. So first port of call is usually Google and then YouTube. If I can't find anything at all that makes me question the quality of the guitar, especially if it is clear it has been on sale for a while.

Thing is if you want to build a brand then surely consistency is pretty much key. Having different models of guitar appear at one dealer and not at others and then not even list them on your own site confuses things no end. Can you imagine if Taylor or Fender were to have what looks like the same guitar but with a different name and slightly different spec at several dealers?

To my mind I think all guitars that a brand currently sells should be the same on their own site as they are in the dealers but I would welcome others opinions on this. Any thoughts?
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Re: Acoustic Guitar Dealer Specific Models - Good Idea or not?

Unread post by Buzzard » Tue Jul 03, 2018 9:28 pm

Hmmm, I don't see any harm done, except those "exclusive" guitars will add to the confusion later.

Years later someone having bought one of these guitars will end up at a forum like this asking:
"can anyone tell me ANYTHING about my rare/unknown guitar ?" :wink: :lol:
Even the sharpest researching guitar geek will scratch his head.

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Peter
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Re: Acoustic Guitar Dealer Specific Models - Good Idea or not?

Unread post by Saul » Tue Jul 03, 2018 9:44 pm

Ha ha, yes that's it Peter but it does keep us all on our toes :)

There is a good reason why I asked though and why it makes life a little more difficult for me than probably most others but perhaps it's not such a big issue after all ;)
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Re: Acoustic Guitar Dealer Specific Models - Good Idea or not?

Unread post by GraemeC » Thu Aug 09, 2018 1:41 pm

Could they be from a maker of fakes/copies trying to see if his guitars will sell as new brands?

I've played on fakes that were superb guitars but would never have crossed my path if they were unknown labels. An example was a fake Epiphone Les Paul Custom I owned for ages not realising it was not genuine until I did the serial search and found there were tons with the same number. And who hasn't played a "lawsuit" hummingbird and thought "Wow!"?
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Re: Acoustic Guitar Dealer Specific Models - Good Idea or not?

Unread post by Saul » Thu Aug 09, 2018 1:55 pm

GraemeC wrote:
Thu Aug 09, 2018 1:41 pm
Could they be from a maker of fakes/copies trying to see if his guitars will sell as new brands?
No they are not fakes as I know the makers. They are their own, high quality hand made guitars I just couldn't figure out why they were supplying certain dealers with models that were not in their own catalogue..they do carry the branding by the way so this is not one of those situations where they make a sort of "white label" guitar that stores brand as their own.

I was just trying to figure out how it makes good business sense if your trying to develop a brand but you keep moving the goal posts.

Yamaha for example have a very identifiable brand but what if they kept changing the logo or typeface etc? Or if they provided the APX range to one dealer but renamed it?

Brands are all about consistency. Being easily recognised across the market. If you start producing the same guitar but give it different names for different dealers it makes things very confusing for the customer. Or at least that is my take on it but I could be wrong.
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Re: Acoustic Guitar Dealer Specific Models - Good Idea or not?

Unread post by GraemeC » Thu Aug 09, 2018 2:15 pm

I totally agree with you about brand. And agree about the oddness of it all. I was fishing for ideas...
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