The Casio stigma still lives .....

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Rara
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The Casio stigma still lives .....

Unread post by Rara » Fri Sep 14, 2018 1:27 pm

Earlier tonight I was watching a bit of TV (rare :-) )

I watched an article about an aussie rock group. However in a brief segment (blink and you miss it )
of a film clip of theirs I spotted the keyboard player playing on a CZ-1000 (if not that a CZ-1)
It was a shot from the left and behind. Then another shot in front of the keyboard player.
To my disappointment I discovered the stigma associated with Casio still hanging on in 2018.
There was gaff tape over the "Casio" on the back of the keyboard. :roll:

Why? people did that 30 years ago, I would've thought people would have gotten over that by now.

Those CZ's are very well regarded synths, any for sale on line are quickly snapped up.

Had that been me in the clip on the keyboards, there'd be no gaff tape on mine. I wouldn't care in the slightest what
people thought of me jamming away on over 30 year old CZ's.

Rara 0-)
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Re: The Casio stigma still lives .....

Unread post by Miks » Fri Sep 14, 2018 1:51 pm

Well - I think it may have to do with 'promotional' reasons. I often see that especially keyboard players are taping over the manufacturer's name and eventually logo so the watchers/visitors cannot spot what gear they're using. Perhaps a band/musician is endorsed by company X but is also using some gear of company Y - then there may be a 'conflict of interests' 8O So the endorsing company may say: please tape that company Y name/logo over or we will stop endorsing you furthermore... 8O :?
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Re: The Casio stigma still lives .....

Unread post by Saul » Fri Sep 14, 2018 2:04 pm

I think it is a mixture of the two. Miks is spot on the money re endorsees especially where the same instrument type is being used. There is also the matter of advertising revenue for gigs that are filmed for sale at a later date. If the brand has not paid to advertise then their logo's are often omitted from the final product. It's a cut throat world advertising!

It is also true that the 'Casio' brand has a certain stigma attached and Casio themselves do realise that and are trying to change the image. They have a whole new team of young, brand aware people on-board now who understand how a name and how it is presented can have a serious effect on sales.

There is absolutely NOTHING wrong with Casio keyboards. They are easily as good and in some cases better than other major brands.

I know what Casio are planning for future keyboard products although I can't say openly however, what I CAN say is it is very innovative and no one else is yet doing it. They are also concentrating their efforts more on the Pro market now and I think what they have planned will work very well indeed.
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Re: The Casio stigma still lives .....

Unread post by SeaGtGruff » Fri Sep 14, 2018 6:37 pm

I agree with Miks that it might be for promotional reasons. I attended a class at a film studio in the Atlanta area-- not to learn about filmmaking per se, mind you, but just about how to be a Production Assistant-- and the producer-director who was giving the class spent some time talking about how you should generally try to cover up logos, like putting generic children's stickers (rainbows, unicorns, etc.) over a computer maker's logo. Of course, if the company is paying for promotional consideration, then that's different-- you'd want to show the logos. But in general you want to cover them up.
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Re: The Casio stigma still lives .....

Unread post by Cuthbert » Fri Sep 14, 2018 9:13 pm

I've seen people taping the Marshall logo from amps during TV shows, essentially if the companies don't agree to pay for the "advertisement" the TV people do that...they also do it with cars.
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Re: The Casio stigma still lives .....

Unread post by Saul » Fri Sep 14, 2018 9:35 pm

Cuthbert wrote:
Fri Sep 14, 2018 9:13 pm
I've seen people taping the Marshall logo from amps during TV shows, essentially if the companies don't agree to pay for the "advertisement" the TV people do that...they also do it with cars.
Yeah the BBC are famous for doing that here in the UK. Of course it is a non commercial broadcaster so they are not going to let advertisers turn it into a free for all however, it does look a bit daft seeing labels blacked out and tape stuck over logos.
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Re: The Casio stigma still lives .....

Unread post by Rara » Sat Sep 15, 2018 2:24 pm

Thanks,
I never thought of the promotional side of things, a very good point. I think it's sad yet i understand.
In all the film clips I have ever seen it was always casio being taped over. I don't think I have ever seen Roland or Yamaha
covered up even when there's both in the same clip/group. years ago a local cover band had a keyboard player
who used an AZ-1, they weren't signed to anyone, just a local pub gig. their AZ-1 had its name/brand covered up.

Logo's covered up on TV show's hadn't occurred to me either, so now it all makes sense. seeing everyone's baseball cap or t-shirt
blurred out. I have even seen some TV shows where badges on the fronts of cars are physically removed.
It amazes me how anal (excuse the phrase) the world has become.
I think the lack of TV I see know is starting to show ....

Rara 0-)
Yamaha: SY35, SY77, SY85, TX7, PSR 4600 - Roland: Juno106, D110, MC307, MKB200 (x2)
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Re: The Casio stigma still lives .....

Unread post by Saul » Sat Sep 15, 2018 2:37 pm

I think part of the problem for Casio is they have traditionally aligned themselves with the cheaper end of the home keyboard market. That may be fine for sales and by the way incase anyone is interested, Casio positively dwarf Yamaha when it comes to revenue. Casio are HUGE!

I remember back when I worked in Saudi, every music store and general electric/hi-fi type store always stocked a wide range of Casio home keyboards.

If that is how you look in the market place then it is hardly surprising that groups would be taping over the logo? It would not be seen as "cool" to be playing a Casio keyboard regardless of how is sounded.

Things have thankfully moved on and people are starting to realises that the Casio MUSIC division has very little to do with anything else Casio does and has also been creating some incredibly high quality instruments like the Casio 'Grand Hybrid' in conjunction with Bechstein. It is an amazing piano to play on and easily competes on level terms with the best any other keyboard maker has to offer.

Casio know what they have to do. They have a firm plan going forward and you will see some great keyboards from them in the not too distant future...and no gaffa tape required ;)
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Re: The Casio stigma still lives .....

Unread post by Rara » Sat Sep 15, 2018 3:02 pm

I personally have nothing against Casio. The very first (full size key) I bought was CT-660 back in the late 80's.
It was all I could afford at the time and I wanted something to learn on, sometimes I still miss that 660.
I'm sure Casio can turn things around, I was like 8O when i saw the XW-P1. Makes me wonder whats up there sleeves.

Rara 0-)
Yamaha: SY35, SY77, SY85, TX7, PSR 4600 - Roland: Juno106, D110, MC307, MKB200 (x2)
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Re: The Casio stigma still lives .....

Unread post by Cuthbert » Sun Sep 16, 2018 1:09 am

Rara wrote:
Sat Sep 15, 2018 2:24 pm

In all the film clips I have ever seen it was always casio being taped over. I don't think I have ever seen Roland or Yamaha
covered up even when there's both in the same clip/group. years ago a local cover band had a keyboard player
who used an AZ-1, they weren't signed to anyone, just a local pub gig. their AZ-1 had its name/brand covered up.
Evidently Roland and Yamaha are willing to pay.


Here there is a similar thread for guitar amps:

thegearpage.net/board/index.php?threads/why-do-the-logos-on-amps-get-covered-up-on-tv.454507/
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Re: The Casio stigma still lives .....

Unread post by Rara » Sun Sep 16, 2018 2:25 pm

Cuthbert wrote:
Sun Sep 16, 2018 1:09 am
Rara wrote:
Sat Sep 15, 2018 2:24 pm

In all the film clips I have ever seen it was always casio being taped over. I don't think I have ever seen Roland or Yamaha
covered up even when there's both in the same clip/group. years ago a local cover band had a keyboard player
who used an AZ-1, they weren't signed to anyone, just a local pub gig. their AZ-1 had its name/brand covered up.
Evidently Roland and Yamaha are willing to pay.


Here there is a similar thread for guitar amps:

thegearpage.net/board/index.php?threads/why-do-the-logos-on-amps-get-covered-up-on-tv.454507/
Thanks for the link, interesting read. I had to use VPN to read that :roll:
one of the points on that thread was exactly what i was trying to get across'
where someone metioned they where embarrased about using a hondo II.

To quote Saul
I think part of the problem for Casio is they have traditionally aligned themselves with the cheaper end of the home keyboard market. That may be fine for sales and by the way incase anyone is interested, Casio positively dwarf Yamaha when it comes to revenue. Casio are HUGE!

I remember back when I worked in Saudi, every music store and general electric/hi-fi type store always stocked a wide range of Casio home keyboards.
Even local department stores (many years ago) in adelaide stocked casios, that's all you saw. I bought a PT-82 before the ct660.
on the other hand dedicated music stores stocked the more expensive casios, along side yamaha/Roland and the like.
If that is how you look in the market place then it is hardly surprising that groups would be taping over the logo? It would not be seen as "cool" to be playing a Casio keyboard regardless of how is sounded.
which is exactly what i read about in the past in regards to Casio. people not wanting to admit to playing on something that was "made by somebody
who makes calculators, watches and cheap toy keyboards." eg my point about a local pub gig.

After reading all the comments on or about endorsements and advertising I have a better understanding of the situation. After looking at videos
on youtube I'd say Casio looks like there on a good wicket. Perhaps I'll be a rebel in the future and make a film clip of a song with Casio front and centre :D (if they never sell, it looks like their not :roll: )

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Re: The Casio stigma still lives .....

Unread post by Saul » Sun Sep 16, 2018 3:28 pm

This would be an interesting experiment. Make a video with a Casio keyboard but put the Yamaha logo over it and see if anyone notices the difference? Keep the camera angle right so no one can see the control surface ;)
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Re: The Casio stigma still lives .....

Unread post by Rara » Sun Sep 16, 2018 3:50 pm

Saul wrote:
Sun Sep 16, 2018 3:28 pm
This would be an interesting experiment. Make a video with a Casio keyboard but put the Yamaha logo over it and see if anyone notices the difference? Keep the camera angle right so no one can see the control surface ;)
:lol: ((i)) I love that :D what a cheeky idea 0-)

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Re: The Casio stigma still lives .....

Unread post by SeaGtGruff » Sun Sep 16, 2018 8:54 pm

Saul wrote:
Sun Sep 16, 2018 3:28 pm
This would be an interesting experiment. Make a video with a Casio keyboard but put the Yamaha logo over it and see if anyone notices the difference?
That sounds like a good way to get a "cease and desist" from both Casio and Yamaha. :lol:
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Re: The Casio stigma still lives .....

Unread post by Saul » Sun Sep 16, 2018 9:22 pm

SeaGtGruff wrote:
Sun Sep 16, 2018 8:54 pm
Saul wrote:
Sun Sep 16, 2018 3:28 pm
This would be an interesting experiment. Make a video with a Casio keyboard but put the Yamaha logo over it and see if anyone notices the difference?
That sounds like a good way to get a "cease and desist" from both Casio and Yamaha. :lol:
Well I certainly wouldn't be doing it. Just putting it out there (Y)
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