SG export vs. domestic market

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Mimasu
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SG export vs. domestic market

Unread post by Mimasu » Wed Nov 06, 2019 8:34 pm

When Yamaha stopped production of the old SG series I noticed the export seemed to stop earlier than the production for the domestic market.

I added two catalogs to my collection last week and I never realized the difference was this big:

Take a look at the only two SG's in a 2003 export (European) catalog.

LEG-0313022.jpg

Just the (IMHO dull looking and doublfull quality) SG700S en SG500B (This last one even had a bolt on neck)

What a difference with the SG's offered in this late 2003 Japanese catalog 8O :

LEA-310002.jpg
LEA-310003.jpg

Leon
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Re: SG export vs. domestic market

Unread post by TheSupposedStringMeister » Fri Nov 08, 2019 9:07 am

Three digits vs four digits... no contest. Europeans were obviously not worthy of the upmarket stuff :wink:
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Re: SG export vs. domestic market

Unread post by parametric » Fri Nov 08, 2019 5:07 pm

TheSupposedStringMeister wrote:
Fri Nov 08, 2019 9:07 am
Three digits vs four digits... no contest. Europeans were obviously not worthy of the upmarket stuff :wink:
A curious stance for sure . . . :confusion-confused:

I've never been able to understand WHY a Company would put up barriers to making Money . . . . . :think:

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Re: SG export vs. domestic market

Unread post by Mimasu » Fri Nov 08, 2019 9:20 pm

parametric wrote:
Fri Nov 08, 2019 5:07 pm
I've never been able to understand WHY a Company would put up barriers to making Money . . . . . :think:
Perhaps the problem was they weren't making money enough on the export market.

The end of the high end SG's in export catalogs is around the late 80'ies. Last catalog including the SG1000 up to 3000 was 1988. They disappear till 1996 when the SG1996 shows up.

I remember that during the last days of the export SG1000's and SG2000's these guitars could be found in great numbers in a lot of stores overhere. Most of them were sold for very low prices. Looked a bit like dumping these great guitars. Seems like no one was willing to pay the real price for such a relatively expensive MIJ guitar. I think outside Japan people were willing to spend a lot of money on an expensive USA guitar but not on a MIJ guitar.

Perhaps that's the reason Yamaha started with two relatively cheap SG's for the export market in 1998.

Leon
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