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Judging by the recently released NAMM directory for the 2019 show in Anaheim, California it would appear that Gibson will resume its usual spot at booth #207 on the show floor alongside PRS, ESP, and Marshall and Taylor.
Gibson were not at NAMM 2018 in part due to financial problems but also a lack of direction. They had instead decided to focus their attention on the Consumer Electronics Show instead which left a lot of us scratching heads and wondering what on earth they were up to. Later in the year however it was clear there were big problems when the company filed for chapter 11 in order to avoid going into bankruptcy.
It was clear to most in the industry that Gibson’s problems were mainly down to it’s Chief executive Henry Juszkiewicz, who bought the company in 1986 and the somewhat bizarre direction he had taken the company.
However now that a new slimmed down and revitalised Gibson has emerged from bankruptcy protection it seems things are heading in the right direction for the new year. There is a new executive team at the helm and the company has refocused on it’s core product and sold off the parts of the business that were dragging it down.
The company will be showing a slimmed down 2019 lineup but will also highlight it’s other brands such as Epiphone, Kramer and Steinberger.
Find out all about NAMM 2019 here: https://www.namm.org/thenammshow/2019
For more discussion about Gibson and many other guitar brands visit our forum!
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