Musikmesse have opened what they call the ‘Insider Program’ for music instrument and related equipment retailers, offering free admission to the show from April 11-14.
Registered participants will also benefit from on-site support, guided tours to selected exhibitors and more. On arrival, they will be welcomed at the Insider Counter in Hall 11.1 and given a personal Insider bag with vouchers for snacks and drinks, information about the fair and other handy extras. Insiders can also take part in the Business Matchmaking programme, designed to match them up with with exhibitors of particular relevance to them.
After successfully registering for the show programme, participants will be sent their personal admission ticket, which also entitles them to visit Prolight + Sound on the overlapping days (April 10-13).
Registration is open until March 14 and is aimed at retailers from all around the world with a maximum of 50 employees.
Register at www.musikmesse.com/insider.