Special appearance of “make it as a band via social media”-pioneers OK Go at Music Making Month.
Propellerhead Software, Stockholm/ May 17th, 2011 (ictw) – Starting tonight at 9 pm CET: OK Go – The band that made it to the top – not only with music but with video – and not in the fashion of the typical video stars at Propellerhead Music Making Month.
Ask people to cite an example of a band that has mastered the viral marketing potential and ADHD attention span of internet consumers and they’ll all probably come back with the same answer: OK Go. Their growth as a band was directly tied the growth of social media sites like Facebook, MySpace, and Youtube, but it doesn’t hurt that they’re also extremely talented.
Wikipedia knows about them: Featuring the band dancing on treadmills, the video to the song “Here it goes again” became a staple on YouTube; it is one of the most watched videos, with over 52 million views. In addition, the single peaked at #36 in the UK Singles Chart on October 1, 2006, hence marking their second UK Top 40 single and their third UK Top 75 single. It was also featured on the video game Rock Band; according to MTV Games’s Paul McGooyer, this helped to spur further interest in the band.
Singer Damian Kulash will be joining The Propellerhead Music Month series of events on Tuesday, May 17th at 9 pm CET to talk about his band, their web presence, and how they write and produce music while touring on the road: www.propellerheads.se/mmm
Further Information: www.propellerheads.se