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Musikmesse and Prolight + Sound have announced that Yamaha Music Europe will once again be exhibiting the full variety of its products and brands at next year’s shows in Frankfurt.
The long-established Japanese manufacturer will be represented at the two international trade fairs more extensively than ever before. Visitors will be able to experience Yamaha’s broad portfolio of instruments in the ‘Portalhaus’ building and to gain insights into the ‘World of Yamaha’, which, in addition to musical instruments, will touch the topics of Hi-Fi Audio – presenting the innovative MusicCast system – as well as Yamaha Motors.
Moreover, products by Yamaha brands Bosendorfer, Line 6 and Steinberg, will also be presented. On top of this, Yamaha are set to extend their display in Hall 3.1 at Prolight + Sound and will be exhibiting new products for live sound presentations, installed sound and digital audio networking. All in all, Yamaha will showcase products on an area of around 1,500 square meters.
Visitors can look forward to an attractive programme of live music with Yamaha artists on several stages in the Portalhaus, as well as workshops and lectures by specialists in Yamaha products.
“Yamaha’s displays in the Portalhaus have been a major highlight over the last couple of years and a magnet for all musical communities. Moreover, the brand has, for decades, stood for innovation in the field of professional audio engineering. We are delighted to be able to continue the long-standing cooperation between Messe Frankfurt and Yamaha in 2018,” said Michael Biwer, Group Show Director in the ‘Entertainment, Media & Creative Industries’ Business Unit at Messe Frankfurt Exhibition GmbH.
“Musikmesse and Prolight + Sound give us an opportunity to connect to our customers and potential customers – from musical beginners to professional sound engineers and qualified specialist retailers. The Portalhaus has proved its worth as a showcase for our products and offers ideal conditions for staging our high-quality instruments. And we have also reached the audience important to us in Hall 3.1, so that we are extending our presence there in 2018,” commented Thomas Schöpe, President of Yamaha Music Europe GmbH.
Musikmesse will take place from 11 to 14 April 2018 in Frankfurt am Main: Prolight + Sound will be held from 10 to 13 April 2018. On days when both trade fairs are open, the ticket for either show will be valid for both events.
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